Sales and marketing service segment accounts for the largest share in healthcare BPO market during the forecast period by non-clinical services.
Based on life science services segment, the healthcare BPO market is segmented into manufacturing, research and development, and non-clinical services.
The non-clinical service segment is further divided into sales & marketing services, Supply chain management & logistics services, and other non-clinical services. Among these the sales and marketing services segment accounts for the largest share in healthcare BPO market. The dominance of sales and marketing services in the non-clinical services segment of the healthcare BPO market is primarily attributed to the intricate regulatory landscape within the pharmaceutical industry.
With regulations constantly evolving, pharmaceutical companies are compelled to allocate their resources towards core activities such as research and development, and production. Consequently, this has intensified
the demand for specialized marketing services to navigate the complex regulatory environment effectively.
Based on life science services segment, the healthcare BPO market is segmented into manufacturing, research and development, and non-clinical services. The non-clinical service segment is further divided into sales & marketing services, Supply chain management & logistics services, and other non-clinical services. Among these the sales and marketing services segment accounts for the largest share in healthcare BPO market. The dominance of sales and marketing services in the non-clinical services segment of the healthcare BPO market is primarily attributed to the intricate regulatory landscape within the pharmaceutical industry.
With regulations constantly evolving, pharmaceutical companies are compelled to allocate their resources towards core activities such as research and development, and production.
Consequently, this has intensified the demand for specialized marketing services to navigate the complex regulatory environment effectively.